Feature
Internal linking
Links that point somewhere real, relevant and indexable.
A real link graph
We build an index of your existing content and track how pages link to each other, so suggestions are based on your actual site rather than guesses.
Eligibility rules
We link only to pages that exist, are indexable, are canonical and are not excluded. A destination that is unknown or noindex is not used.
Editing existing pages
Suggestions that would change already-published content default to review. If you turn on automatic edits, we create a revision, check the content has not changed since we read it, and support rollback.
Anchor text
Readable and descriptive. We do not stuff anchors with keywords, and we do not place links inside code blocks or other inappropriate contexts.